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BBC Launches Channel on YouTube

BBC has tied up with YouTube to launch BBC World News, a news and information channel. Around 30 international news clips will be made available everyday.

The launch of the channel is part of a non-exclusive partnership between the BBC, BBC Worldwide and YouTube to create BBC branded channels online. This is a part of BBC's effort to reach audiences in new ways. The clips on BBC World News and BBC Worldwide channels will benefit from Google and YouTube's advertising platforms, generating new revenues for investment in BBC's programme development.

The interactive rush continues as channels strive to keep themselves ahead. Each network aims to differentiate themselves by staying connected and delivering current formats to their viewers. The longevity of such efforts will be dependent on the revenues generated.

Site Visit: http://www.youtube.com/BBC

Integrated Solutions from TIME

The new TIME.com delivers an experience to users through photo essays, RSS feeds, blogs, podcasts, video and mobile. It is a full integration of TIME's global websites, and is partnered with high-news sites such as CNN.com and Yahoo!.

TIME also allows advertisers to tailor online sponsorships to coincide with TIME Asia's special issues. TIME can customise a 100% share of voice, geo-targeted campaign to suit an Asian audience. There will also be specially created interactive online-only features which will be associated with TIME Asia's special issues each year.

A greater convergence between print and digital media will continue as print owners strive to carve alternatives routes of integrated print and digital solutions.

Site Visit: http://www.time.com

Photos credited to media owners