From a recent research conducted by ESPN & Star Sports, watching sports is increasingly becoming a social activity. Many viewers are watching sports telecasts outside their home with their friends (in pubs, coffee shops etc). According to this survey, OOH viewing (abt 57% of total audience size) is not tracked under the current peoplemeter system across the countries.

This trend spells new opportunities that advertisers can leverage on. Complimenting above-the-line media, on- ground integration is likely to play a stronger role in sponsorships. It presents an opportunity for interaction & participation. This is a good way to drive change in behavior and influence brand perception.

The inaugural MTV Asia Movie Awards will be held in Singapore on October 2006. Featuring typical MTV fanfare, the MTV Asia Movie Awards promises to be a star-studded, off-beat awards show. This phenomenal event is all about fun, mayhem, live performances as well as madcap awards like Best Scream, Best Kiss, Best Fight and many more.

The MTV Asia Movie Awards will be beamed across MTV Asia’s network; delivering sponsorship partners a 360” integrated partnership through TV, Online, Mobile, Events and Cross-Marketing.

For brands that need to revitalize their image within the youth, MTV Asia Movie Awards would be an excellent event to ride on. With the launch of "Urge" and also a stronger emphasis on "The Movie Awards", MTV is looking at extending its influence and thus offering advertisers more touch points, choice and platforms.

© 2006 Zenithmedia
© 2006 Optimedia
© 2006 Equinox

Photos credited to media owners