| TIME
Publishes on Fridays from 07 |
TIME
boldly reinvents their publishing schedule beginning
Jan 2007 - shifting
the date from Monday to Friday. This move is a bid
to enhance reader engagement, redefining the relationship
between the reader, the magazine and TIME.com.
The
new publication date of the print magazine is part
of a greater effort to put more emphasis on TIME.com,
enabling a greater coordination with the magazine. This move
also gives
advertisers an unique opportunity to convey their messages to TIME’s
audience before the weekend, when consumers
do the large majority of
purchasing.
This
shift will give TIME a competitive advantage among
the news magazines, tapping onto the retail timing and
synergy with TIME.com, which may be more favourable
with advertisers. |
