Some advertisers are now taking the celebrity route beyond a mere 30 second TVC into more personalised offerings such as wallpapers, screensavers.

HP has recently launched a global campaign in the US with Gwen Stefani. The website allows consumers to personalize their designs, print invitations and greeting cards from Gwen’s page. It even allows the users to customise their own tour book souvenir by uploading their own concert photos and captions alongside the professional ones.

Pepsi (Hong Kong) is also featuring blogs from four renowned popstars Nicholas Tse, Edison Chan, Louis Koo and Jolin Choy. The blogs feature wallpapers, screensavers, weekly prizes, culminating in the grand prize, in which Pepsi will help the winner realise their “music dream”.

For more details, visit:
http://h30393.www3.hp.com/printing/

Come October 29, TIME will be releasing a new bi-yearly luxury Issue in India on top of existing SEA and North Asia(Japan and Korea) editions.

Editor Kate Belts will share insider's news on the fashion and design scene around the world to the Indian audience.

With this launch, TIME is acknowledging the growing luxury market in India as it is reaching a targeted 50k audience locally.

BBC recently invited 200 media participants onto "BBC Island" via the 2nd Life platform on the 5th & 6th October worldwide. The online conference promises business insights and also multiple networking opportunities with an international audience.

This move is BBC's way of moving towards integrating an experiential medium into its existing portfolio. It will likely attract the new generation of business people who are not just looking for an avenue to get news updates but a place for interaction and socialize.

For more details, visit: http://www.bbcworldinternationalist.com/secondlife/