With increasing affluence and busier schedules,
Singaporeans
are patronising hypermarkets and
purchasing packaged food.
Hypermarkets like Carrefour and Giant are contending
with old players
-
NTUC (since 1973) & Cold Storage
(since 1903) for most appealing brand.
Source: insightsDNA 2004
Based on %
people stating individual brands as Most Appealing Brand
Hypermarkets like Carrefour are scoring fast on appeal with affluent
Singaporeans with benefits like easy parking and variety.
NTUC still
has a loyal membership base while Cold Storage &
Shop & Save
stand by
being the 'Fresh Food People'.
Source: insightsDNA 2004
Based on Grocery Buyers
High
income earners (PI S$3k+) have strong
preference
of packaged food.
Source:
insightsDNA 2004
Based on JED4B Insights DNA/ Catalyst 2004 (Singapore)
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