| Podcasts available on CNBC |
Since August, CNBC had rolled out podcasting in both Europe and Asia Pacific. Opportunities for advertising include: sponsorship tags before & after each clip and banner ads on the podcast page.
When podcasting was first introduced, most of the content available were consumer generated. As the medium got more popular, commercial giants started to want a slice of the pie. This is more so for news companies as news is now more often consumed on the go.
Podcasting will enable CNBC to increase avenues of content distribution and also retain customer loyalty - having new and exclusive content to lure them back. Advertisers stand to gain as podcasting reaches out to an elite audience in a personalised environment. |
