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IPTV (Broadband TV) is picking up in popularity in Singapore. With a high broadband penetration (57.4%* households), Singapore is attracting many IPTV operators.
*IDA Singapore
Currently there are 4 players in the market >>
1. i.View by Starhub
2. mobtv by MediaCorp
3. I:)EAS V-O-D by Singnet
4. m2btv by M2B
In addition to these 4 players, 2 new incoming players had recently
obtained licences from MDA >>
1. Reeltime media (to be launched by Christmas)
2. OBSTV Asia (trial testing)
As broadband speed increases and the trend that PCs / laptops are increasingly integrated as leisure tools, IPTV is poised to grow. IPTV has the potential to develop greater interactivity than TV and proposes exciting advertising opportunities.
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