From 1st Oct, UBC, Thailand's local cable operator is piloting pass through of TV advertising of international and regional channels.

Some of the regulations are:
>> no tobacco, no liquour until after 10pm, derogatory comments on competitors, no obscenity or sexual incitement.

This pilot initiative could well be extended indefinitely.

Discovery Channel launches TEST in October - a new survey that tracks the brand preferences of Asia's elite.

It seeks to aid advertisers understand the brand preferences of their target groups. The Tracker covers a comprehensive range of categories across 6 countries in asia.

As an example, an advertiser for a car brand can identify their potential customers via the ranking of their brand preferences.

The car advertiser can also take it further to find out what petrol stations they frequent and establish a tie-up for their brand.

This new brand tracker, will bring new insights and value add to the advertising.

Economist is offering site wide roadblocks.

Instead of usual banner ads (which normally have low click through rates), roadblocks appear literally in-your-face. The user will need to consciously close the window.

This roadblock is useful for announcing new news - like a new air route, new event, new hotel etc.

It can be bought into specific countries' sites.

It is worth a try if there's something new to shout about.

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Photos credited to media owners