Local

Nokia launches N8800, a phone "Designed for the Senses" and is positioned as a masterpiece.

To speak to the right crowd, Nokia together with Zenith, scores a first by being the first advertiser to obtain the poster space on Tangs Building, facing Wisma.

To showcase the sleek and luxurious design, Nokia did an outdoor creative buy with 5 sheet poster and sticker buy. The sticker was made up of reflective material, displaying the reflective stainless steel body. The creative buy offers a side profile, displaying the specially crafted slide and also the fluidity of the phone.

There had been positive comments from the public.

The outdoor campaign runs until October.

SPH is raising advertising rates by 3% due mainly to increase in newsprint prices.

The increment is fairly selective. It is borne by the 3 most popular newspapers: Straits Times, in their Thurs to Sun editions; the Shin Min and Lian He Wan Bao.

The increment for Straits Times only takes effect after the christmas advertising season, giving a breather to advertisers. For Shin Min and Lian He Wan Bao, the increment happens from November onwards.

SPH relaunches its Zonal Newspapers in November 06.

The Zonal Newspapers will be tabloid size, printed on newsprint and will be inserted in ST for all subscription and news stand copies in the assigned areas.

Estimated 93,000 copies will be circulated in the East. (Figures not released yet for District 9,10,11.)

This product extension shows that SPH is clearly putting in effort to innovate.

Project Superstar is a big hit, with 1.11 million* P 15+ home viewers tuning it. It is Ch U's highest rated variety show with an unusual winner - Weilian who is blind.

Ch U hopes to score again with the upcoming SuperHost which air from November to February.

With reality shows gaining in popularity worldwide, localised reality shows are proving to be a hit. Since the takeover, Ch U may just score another big hit with SuperHost.

*at least 5 minutes of consecutive viewing

Source: TNS,1/9/05, Base ('000): P15+(3252)

To catch on the Christmas shopping fever, Today is releasing a special package.

The package requires at least $48,000 commitment and be utilised between 1 Oct to 31 Dec. There needs to be at least 2 ads in any of the 4 Christmas supplements.

Today promises marketing support for this package and POS materials for participating advertisers. A contest will also be run alongside with attractive cash and car prizes.

This package will be a relevant buy for retail advertisers

JCD offers poster buyout, partial dress up and escalator dress up bundles for discounted prices, with savings up to 44%. On the cinema front, hall buy (A) and title buy (A) goes for up to 40% savings.

External Sticker Facade and L-Shaped Banner and Pillar wraps are also going for up to 34% reduction in prices.

With outdoor medium being more common, straight outdoor buys are considered mediocre and numb to the eye.

In a bid to increase listenership, Safra launches "Mars vs Venus" on Power 98 and "8-in-a-row" on Dongli 88.3.

"Mars vs Venus" will be a battle of the sexes and for advertisers who sponsors it, their logos will appear in the SMRT ads at Raffles place.

"8-in-a-row" is a contest to test listener's knowledge on music.

This is a refreshing way of engaging young listeners, and could drive further listenership for the stations.

Photos credited to media owners