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Consumer insights from
ZenithOptimedia's
proprietary Insights DNA research
In
our celebrity-crazed society, the phrase "appearances
do matter"
is understated. Physical
enhancements such as slimming techniques,
plastic surgery are on the rise, with more people aspiring to look
better.
Source: insightsDNA 2004
Based on Past 12 months (Pop – 286K), Next 12 months (Pop – 279K)
The average amount spent per 6 months is close to a $1,000.
There
are those who will really splurge ( probably
with the big-weight beauty
salons) and there are also a huge bulk
of people who tries to lose weight
but are not willing to spend a
huge amount probably due to
financial
commitments. They may be visiting smaller salons.
--------------------------------------------------------------------------------------------------------------------- Insights
DNA will also provides a wealth of information such
as the appeal of the
various brands, the effectiveness of various media including
brochures etc.
This
base of information will make media planning much more aligned to marketing
needs.
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