Over the years, Singaporeans have become increasingly house proud - getting in tune with global design trends and looking into finer decor details. One of the ways Singaporeans employ to update the look of their homes, is playing with the colours of paint.
Quoting Pablo Picasso, "Colours, like features, follow the changes of emotion”. Different colour themes enable home creators to evoke different moods to suit their personalities ,quirks and fancies. Research from Insights DNA show that Singaporeans recreate the mood of their homes by repainting every 3 years.
Amongst the paint brands, Nippon and ICI are the most popular amongst Singaporeans. ICI has created a website (http://www.dulux.com.sg/) that does not just traditionally introduce the types and colours of paints, but appeals to the lifestyle of the consumers. They introduce the "colour of the year", lifestyle & colour themes to enable the home creators to create their dream home.
Paint is no more a mere utilitarian existence but rather a mood creator - to bring energy, optimism, creating eclectism and contrast etc to different homes. With increased affluence and exposure to cosmopolitan styles, Singaporeans' paint cycle may just get shorter.
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