Adding on to Zenithmedia, Optimedia and Equinoxs' multiple award
wins and nominations, Nokia bags "Best Technology Campaign" and
Sony
wins "Best
Use of Sponsorship" awards at
the Casbaa (Cable and Satellite Broadcasting Association of Asia) event.
Nokia
capitalised on Discovery Channel's "First Time FilmMakers" competition
to launch its 'N' series - a range of mobile phones that can
capture quality video footages. Nokia brought out the properties
of its
product by designing a "First
Time Mobile Filmmakers" award. This cutting edge idea drew
many entries and raised the profile of the 'N' series significantly.
Sony
partnered with
National Geographic to create an
integrated campaign around "ShowReal Asia" which
showcased top asian documentaries. To raise the profile of Sony's
DVD Handycam series, Sony crafted a “Shoot,
Burn, Share” contest where Asian video and photo enthusiasts
showed forth their works. Sony also pioneered on-
ground events such as documentary filmmaking workshops. These integrated
activities brought Sony closer to their target consumers.
Nokia
and Sony have displayed powerful examples of integrated campaigns
which were indeed stunning.
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