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Adding on to Zenithmedia, Optimedia and Equinoxs' multiple award wins and nominations, Pantene bagged "Transit Campaign of the year" at the prestigious 'Hall of Fame' awards.

To launch its 'Leave-in Hair Moisturizer', Pantene rolled out a creative transit campaign that captured and engaged consumers.

For the first time, in train MRT stickers with reflective material was employed - simulating a mirror. This engaged consumers to interact with the media... and the message. The stickers reflected situations where women needed to look their best - a hot date, a job interview and an early meeting with a boss.

Ads on the screens and posters at City Hall MRT completed the whole experience, showcasing that Pantene's Leave-in Hair Moisturizer was the solution to beautiful hair.

This campaign was indeed an engaging and innovative one, bringing the message out seamlessly.

Nielsen Media Research has released its latest version of the Media Index on 13 Oct, citing changes in the Singapore media landscape.

The research showed that the consumption of traditional media remained relatively stable while that of the Internet and Cable had increased.

Cable TV viewership increased by 2%, from 41% to 43% (Yesterday & Past weeks' viewing) and Internet usage increased by 3% from 49% to 52% (Past week's).

Mainline media has indeed reached a saturation point. With growth in new media like the internet, Singapore is in line with global growth trends.

Source: Nielsen Media Research, Oct 2005

This November, MediaCorp Publishing will launch the Singapore edition of "Electronic Gaming".

This monthly magazine will provide the latest news, reviews & tips on new games.

The cover price stands at S$4.20 , with an estimated circulation of 15,000.

This is a timely launch given the growing popularity of gaming, as reflected in Singapore being the host to the "World Gaming Championship", just a couple of weeks ago.

Come this December, LIME goes for a makeover to stay relevant to the Gen-Ys.

Through their research, LIME discovered that the Gen-Ys wanted to read more about their lifestyles and their peers globally, not just about celebrities.

New columns will include 'Blogs', 'Night Life' and 'Sex'. There will also be an expanded section on the 'funkiest' people on the streets and their recommendations on lifestyle choices such as gadgets, clothes etc

LIME seems to be moving closer to Gen Y by listening to their needs.

900,000* tuned it to inaugural episode of "Portrait of Home" season 2. "Portrait of Home I" holds the record for being the highest-rated 7pm drama** on Ch 8 in 2005.

This new season runs from 11 Oct to 5 Dec 05.

*Source : TNS 11/10/05. Base (‘000) : P4+ (3943)
** average P15+ ratings for Portrait of Home I; Source : TNS 23/5/05 - 15/8/05.
Base (‘000) : P15+ (3252) ** at least 5 minutes of consecutive viewing

Ch 5 launches another bigwig reality show - "The Biggest Loser". 12 overweight contestants will compete to lose the most weight to gain US$250,000.

The season runs from 28 Oct 05 to 10 Feb 06

Ch 8's local dramas still strike at the heart and continues to enthrall audiences. Ch 5 continues to bring in more reality shows, hoping to garner higher viewership.

TV costs continue to increase as is clear from the comparison over weeks of 21 Aug to17 Sept vs 18 Sept to 15 Oct.

With the upcoming festive season in Nov-Dec, this is expected to increase by 20%.

Source : TNS

Photos credited to media owners
and www.starhub.com