On May 7, Dow Jones announced the launch of All Things Digital - www.allthingsd.com. The website is devoted to news, analysis and opinion on technology, the Internet and media. The site will be a mixture of columns, blogs, text, and video by co-executive editors Mossberg*, Swisher**, and other experienced journalists. Contributing are also guest bloggers drawn from the leadership of the tech, Internet and media industries.

*Walt Mossberg, author of the Personal Technology column in The Wall Street Journal since 1991
*Kara Swisher, author of "BoomTown” column in The Wall Street Journal as well as two books about AOL

This collaboration is the online extension of the well known “D: All Things Digital” conference, started by Mossberg and Swisher in 2003. AllThingsD.com is a free site designed to expand and continue the conversation.

Dow Jones Online will handle advertising sales for AllThingsD.com. In addition to the advertising opportunities on the AllThingsD site, there are also cross-network programs that incorporate The Wall Street Journal Online, MarketWatch and Barron’s Online sites, as well as video, podcasts, RSS and mobile.

Today's audience is highly engaged and are drawn to latest technology which enables them speedier news in latest innovative & interactive formats. With increasing advertising spend, Dow Jones is trying to get a bigger pie. They are trying out new forms of journalism and innovative methods of delivering news on the web to capture more audience. This also translates to greater opportunities for the advertiser.

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