MTV is also pushing online interaction with its offline offerings via "MTV Boombox" in Korea. MTV seeks to launch a new online-broadband-mobile community in Asia.

" MTV Boombox" will combine on-demand programming and downloadable content with a music community site. The site will be filled with video blogs, podcasting, file uploads and personalised home pages. It will also allow users to customise their experience with all those online tools, all designed to seamlessly connect with PCs, mobile phones and MP3 players.

Korea is the first country within the MTV Asia network to launch this platform and it will serve as a template for further launches across Asia.

MTV has always been known to be at the cutting edge of technology, using that to speak with the youths. Its latest initiative with Microsoft to launch an i-Tunes equivalent called "Urge", shows its agressiveness in its online efforts. This "MTV Boombox" beta test is promising as they are not just riding on a mere digital platform but creating a community. They are facilitating the music lovers to talk with each other. Via the empowerment to be their own 'network' to 'broadcast', they will be more engaged and also more likely to interact with the brands that are involved.

CNN introduces new "high and luxurious" feature programs:

>> "Revealed"
This programme goes behind the scenes of high profile personalities and aims to give the viewer an insight into their lifestyles, their passions, their inspiration, their workspace and their motivation.

>> "Art of Life"
This programme explores the art of luxury living showcasing 'A-list' people and all things elegant, stylish and refined. Designer wear, sports cars, watches have already been lined up.

CNN seeks to connect with their prime target audience, creating programmes that reflect who they are and who they want to be.

© 2006 Zenithmedia
© 2006 Optimedia
© 2006 Equinox

Photos credited to media owners