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Forbes's Branding Efforts

Forbes will be holding the 7th Forbes Global CEO Conference at Sentosa from September 10 - 12 this year. These conferences bring together highly influential readers across the globe. During last year's conference, interviews with key figures such as Li Ka Shing, were transcribed and posted on the Forbes website.

Through organising conferences like this, Forbes reaches out to multiple communities. Forbes employs it as a connection point to readers, offerring them a rich experience beyond the magazine. To the clients, Forbes is creating value for them beyond traditional ad offerings. To the sponsors, Forbes opens up opportunities for the sponsors to meet influential readers.

Online viewership is on the increase but business print do still have a place in the heart of readers. Creating value beyond traditional advertising is a sure win-win situation for both publications, readers and advertisers. As advertisers are looking for a communications strategy across all channels to bring out the message, publications should continue to look out for more integrated working channels .

CNBC Unveils New Changes

From March 26, CNBC will unveil its new program line-up for the whole channel.

The changes include:
a. New Programming: The day's programming will be kicked started with "Squawk Australia", reporting on the Australian financial market. Other new programmes include "Cash Flow"
b. New studio in Sydney
c. New anchor
d. One extra hour of programming

Beside content change, CNBC has been hot to pursue mobile platforms - streaming videos on demand. They boast of an online offering of 13,000 videos with 75 videos added every day. They had also more than 45,000 downloads since January.

CNBC is on the trail of to create the best content possible to keep up to what the consumers want, what they respond to, where they can be reached. Their strategy of pursuing content revamp coupled with multi-platform delivery is a recipe for success.

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