
CNN is rebranding itself, unveiling a new corporate identity from Feb
10th onwards.
CNN
aims to stay ahead of competition by continuing to differentiate.
The first of which is a revision of the logo, moving away from
the cartoon-like globe which many other channels have emulated.
CNN
has also updated its presentation format. They revised it to "unclutter” the
screen to enable viewers to engage more directly with the
news.
Via
this move, CNN has positioned itself as a leader - current
and consumer centric.
|