Local

Media Corp in the past 2 months, informed the 4A members through TNS, the research agency, that they had to co-pay for the research data.

The 4As voted unanimously on 3rd March not to co-pay TV ratings research data which MCS themselves had commissioned.

The 4As Media agencies have had no participation in formulating the research format, the panel sample size, nor sampling methods.

For the past 5 years agencies were not asked to co-pay for the research data because it was an MCS service, commissioned by them. And for 4 years, the Ad industry received two sets of TV ratings; the other from Nielsen who were commissioned & funded by MediaWorks.

For several weeks, the 4As were negotiating with MCS through the Media Authority of Singapore, but in vain.

The large agencies, including ZenithOptimedia who have been receiving the data online, will now have to receive data runs through MCS.

ZenithOptimedia supports the stand of the 4As.

The season for 'shopaholics' is here again - The Great Singapore Sale!

Different media owners such as SPH and SMRT are already gearing up for that. Special publications and packages are available.

For retail brands, this is a good opportunity to ride on this yearly shopping wave.

With Changi airport going for a revamp, 'Eye' from Australia had been appointed as the new media vendor.

'Eye' is pioneering new sites and advertising opportunities in unexplored areas. They are bundled as "Business Network", "Arrival" and "Departure" etc. They are also introducing new technology in its advertising spaces - 'digital eyelites' (see left picture). They will continue with the existing lightbox and trolley advertising.

Airport advertising gets more exciting with these flexible offerings. There will be brand new opportunities with the redevelopment of T1 & T2 and the advent of the budget terminal. It is a good opportunity to cash in on this.

Nielsen Media Research had launched cable TV 'Virtual diary' to track cable viewership since last November. They sample over 4200+ respondents a year in a bid to understand the profile of cable viewers. The January report is out, with the next two coming out in July and October.

This research is much needed as cable ownership and viewership is increasing and little is known previously about the viewers. This makes tracking niche viewers easier. With the impending Worldcup, cable ownership is poised to increase further.

As predicted, CPRP had fallen post the festive season.
Afterwhich, CPRP will start to stabilise.

Photos credited to media owners
and www.starhub.com ,