Singapore's population has gone more mobile.
2004 saw an increase of 11,275 cars over 2003.

Source: LTA

Ridership for Taxi drops by only 7,000 while increase in
MRT riders is offset by decrease in bus riders.

Source: LTA

With more people driving, overall radio listenership also increases.

Morning and evening drivetimes are especially popular.

Advertisers have caught on this trend, and are spending more on radio.
Radio adspend increased 18% in 2004, compared to 2003.
Source: AC Nielsen

© 2005 ZenithOptimedia

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