Economist.com Beefs up Contents

The Economist beefs up its digital contents via its website: www.economist.com. The Economist extends their weekly print analysis to a daily affair - with more daily articles, updates and a daily topstory, giving The Economist's perspective on its main news story.

The site also provides a fully searchable archive and a comprehensive cities guide. For those who require news on the move, a 5 min podcast of the week's news summary is also available (also on iTunes). For those who would want to interact with the Economist journalists, they can log on to "The Economics Debate", one of the first family of blogs.

Overall, the print titles are reinventing themselves to continually remain revelant to the consumers and advertisers. With these new features, it enables advertisers to capitalise on the growing interactive opportunities through integration of campaigns and communication pieces. With greater involvement in iTunes and the blogs, it will allow for added
measurables to the overall marketing effort.

BBC World Goes Mobile in Korea

BBC World had inked a distribution deal with Korea's leading S-DMB (Satellite Digital Multimedia Broadcasting) platform operator, TU Media, last December. TU Media's core service is mobile broadcasting, enabling people on the road to enjoy high quality video and audio with handheld devices or in-automobile terminals. TU Media's subscriber base averages at 1 million.

BBC's move is both content driven - being the first international news broadcaster to create its own block of programmes on TU Media and also competitor driven - sending signals that BBC is forward looking, plunging into innovative platforms to better their distribution.

With the increased versatility and integration of technology, as showcased by the latest release of iPhone, news stations and cabsat operators will constantly be driven to secure digital tie ups and collaborations.

CNN's Digital Partnership

CNN has launched ‘Digital Biz’, a new online initiative in association with Konica Minolta looking at the impact of cutting edge technology on business. It provides news, analysis and features on blogging, personal and business technology, gadgets and gaming. 

 ‘Digital Biz’ appears on CNN’s international website: http://edition.cnn.com/specials/2006/digitalbiz
Within this page, Konica Minolta is running a six-month advertising campaign which features extensive branding and sponsorship exposure that drives traffic to their own website, The Future is Here, as part of the company’s drive to draw attention to their digital business.

Advertisers can look forward to more digital partnerships with media owners as they seek to innovate and reach consumers in digital expressions.

 

© 2007 Zenithmedia
© 2007 Optimedia
© 2007 Equinox

Photos credited to media owners