Regional

BBC Viewership Ratings Increase

Synovate’s PAX*'s latest figures indicates that BBC World’s viewership ratings have increased significantly among Asia’s business audience.

*Pan Asia-Pacific Cross Media Survey

In the past 2 years, the number of business people in the top management category surveyed by PAX who tuned into the BBC each week and month, has increased by 72% and 58% respectively.

According to a press release, BBC World is the only major news channel to have grown in the original seven PAX markets since the 1990s.

BBC continues to pump efforts to develop its content -- making it relevant and fresh so as to grow and develop regional consumption.

Reader's Digest Goes Glossy

Reader’s Digest went for a make over - changing its matte cover to a glossy one. Judging a book by its cover, newstands sales saw a record high
in Singapore and Malaysia. Sales increased by 15% over 2005-2006.

The magazine stands as Asia’s biggest selling English language monthly magazine with an audited circulation of more than 350,000 monthly, primarily through paid subscriptions.

With regional print media facing strong pressure from digital and mobile solutions, more publications are finding ways to reinvent themselves.

WSJ.com is Largest Paid Website

In the internet world, WSJ.com is the highest paid website globally. They have reached a paid suscriber base of 811,000

Wall Street Journal allows readers decide how they get their news—either in print, online, on the go, or they can opt for all 3.

Media owners had been looking into how they can milk the internet. WSJ has proven that consumers are willing to pay as long as there is high value content, even more so if it comes via a mobile solution.

Photos credited to media owners