SPH Media Box office is now offering advertising space on its newly installed plasma screens in POSB branches. It is available in 21 branches, targeting to reach 54 by year end. POSB branches generates high traffic, averaging 6 million transactions per year.

Since 05, there had been a proliferation of plasma/ LCD/ LED screens around the island. The number of screens had increased from 108 last year to 220 as of now. It is estimated to reach 580 by year end. The other player is Focus Media who has a more extensive network, mainly in commercial buildings.

Heating up to World Cup 2006 fever, Power 98 launches a radio sponsorship package. The 7 hour time difference of Singapore and Germany will have many people tuning in to radio reports and/or staying up late.

The matches will run a full month all through 9/6 to 9/7. The sponsorship package will
>> commence before the matches with publicity trailers
>> continue with results updates and
>> on site screenings for the more popular matches

"Nielsen BuzzMetrics" service is birthed in Jan to create a new global standard for measuring and understanding 'word-of-mouth' behavior and influence.

This new entity is an acquisition of Intelliseek by Buzzmetrics, under VNU.

This new service aims to provide unprecedented intelligence on how online consumer dialogue such as
>> blogs
>> discussion forums
impact business and brand performance. They aim to collect consumer discussions and turn them into actionable consumer insights.

This industry move brings consumer understanding to a new level. On top of tracking their media habits, tracking their expressions and opinions of the brand will truly enhance relationship marketing.

CH U's "Superstar" extension to the campus proves to be highly well received, scoring a 6%* rating among P15+ in its debut show. "Vigilante Force", a TVB blockbuster opens with a bang of 8.4%* among P15+.

CH U's formula of
>> programmes targeting at the younger audience &
>> foreign dramas
proves to be working well by separating itself from CH 8. CH 8 is concentrating on mature audience and local dramas. The strategic moves are paying off.

*Source: TNS 2/1/06, Base ('000): P15+ (3297)

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CPRP as expected, rises due to festive loadings. Ratings for programmes remained rather stable.

However, this scenario will revert back to lower CPRP once the festive season is over.

© 2005 Zenithmedia
© 2005 Optimedia
© 2005Equinox

Photos credited to media owners,