
Localisation of content continues at CNN. Having ran "Eye
on India" and "Singapore
Theme Week" successfully,
CNN launches "Eye on China" with a focus on Shanghai
in 2006.
CNN
is clearly attempting to give their asian audience more in depth
Asian coverage.
The
efforts can be seen via the following:
>>
The prime-time morning news program will be live from
Shanghai.
>>
'Talk Asia' will feature influential Chinese personalities who
contribute
to business, politics, entertainment and sports.
With
the world getting 'smaller' due to globalisation, this move from
CNN is much needed. |