BusinessWeek's Asia and European editions will be closed down from Jan 06 onwards. The move was very sudden.

The magazine had been having strong readership both online and in print.

The decision was made from a business standpoint. In the US, B2B advertising had been on a decline. The share of the market of print had also been smaller due to the proliferation of other media choices. The closure of the international editions is a bid to reduce costs.

Meanwhile, Fortune Magazine celebrated their 75th anniversary this year by throwing a party in Hong Kong. This signalled their continued commitment to Fortune.

This is a stark contrast to news of the closure of Businessweek's Asian edition.



Localisation of content continues at CNN. Having ran "Eye on India" and "Singapore Theme Week" successfully, CNN launches "Eye on China" with a focus on Shanghai in 2006.

CNN is clearly attempting to give their asian audience more in depth Asian coverage.

The efforts can be seen via the following:

>> The prime-time morning news program will be live from Shanghai.

>> 'Talk Asia' will feature influential Chinese personalities who contribute to business, politics, entertainment and sports.

With the world getting 'smaller' due to globalisation, this move from CNN is much needed.

 

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