Local

On 21st October, Starhub launched a brand new platform: i-Mode (from DoCoMo)

This campaign is youthful and exuberant, capturing the excitement and at the same time introducing the simplicity of usage.

Highlights of Orchard Road ambient campaign:
>> fully decked out bus stop outside Heeren with appealing messages to the young target
>> electronic sculpture outside Isetan Scotts

The campaign is also supported on TV, print and of course the web. The campaign is ongoing.

With the immense popularity of 'new' sports and also the continual digital revolution, Nielsen Media Index 2005 has new add ons to its Media and Product list.

These new additions are useful for continual tracking of lifestyle changes and preferences.This new data will add more insights in understanding the consumer.

To capture new lifestyle sports segments, the following sports are added:
>> gym excercises
>> yoga/pilates
>> kickboxing
>> scuba diving
>> wake-boarding

Ownership of new digital lifestyle items in households are also tracked:
>> digital video recorder
>> gaming consoles

Moove Media releases two "Celebrate Love" packages for 2006. The packages end on 15th Jan 06 and are valid for 4 weeks.

These two packages can aid to create high visibility and also to break through the clutter this festive season.

The first package, priced at $30,000 will include
>> 70 Wholly Painted Taxis OR
>> 4 Single Deck Wholly Painted Buses OR
>> 3 Train Window Stickers
>> 100 hearts (logo) and 100,000 Celebrate Love Surprise coupons

The second package, priced at $55,000 will include
>> 125 Wholly Painted Taxis OR
>> 3 Double Deck Wholly Painted Buses OR
>> 5 Train Window Stickers
>> 200 hearts (logo) , 100,000 Celebrate Love Surprise coupons and 1 Love Tent (one day event)

"Money Savers Guide" is a new coupon based booklet aimed at foodies. This is the first time that such a booklet is aimed at the food category. It is of a carry-around size (A5) which foodies can easily transport.

100,000 copies will be distributed free bi-monthly in all S11 and LHL food outlets all over the island, especially in densely populated HDB estates. It will hit the streets in Jan 2006.

Maid to Order II returns with even better ratings. Audience enjoy seeing their favourite local artistes serving as domestic helpers. This season adds in a new kick - having artistes serving other artistes.

The season runs from 18 Nov 05 to 10 Feb 06

Ch 5's screening of "Harry Porter and the Chamber of Secrets" was highly popular. It raked in 12.8%* ratings for P15+.

*Source : TNS

With more and more entertainment choices available, programme driven appointment viewing will continue to rise.

Ratings are expected to increase during the festive season as the stations project that more people will tune in to watch TV more.

The festive loadings are expected to add 20% of cost. With the projected increase in viewership, the inflationary impact is expected to be lowered by 5%.

Source : TNS

Photos credited to media owners,
www.starhub.com
http://www.wakeboardworldcup.com
http://www.californiafitness.com
www.s-11.com.sg