Asia-Pacific Media ad spending climbed 15% in 2005.
Key
highlights:
>>
Estimated advertising spending across the 3 core media, Television,
Newspapers
and Magazines, reached a record $US68.6 Billion across
12 Asia Pacific Countries
>> The
overall surge of 15% in Asia Pacific ad spending, was fuelled
by growth in nine countries. >> Marketers
spent an estimated US$30.7 Billion on TV advertising in China.
This represented 68% of all TV ad spending across
the 12 countries in Asia Pacific. China registered a 21% growth
to nearly US$39 Billion.
>> Television
enjoyed 66% of main Media spending, although 3 countries
in the
region, South Korea, Taiwan and Singapore, reported declines
year on year.
>>
Newspapers, with 29% of ad spending share, was the dominant medium
in South
Korea, Hong Kong, Taiwan, India, Malaysia and Singapore.
(Source:
Nielsen Media Research)
Riding
on the economic growth in China, Asia-Pacific's ad spend soars
at 15%. China leads the pack, followed by strong growth markets like
India, the Philippines and Indonesia. However, markets like Singapore
and South Korea registered non-robust figures.
With
new found affluence growing in Asian markets, TV is still growing
in influence with viewers and advertisers. This is especially so
with developing markets like China and Vietnam. For the more
developed markets, newspapers dominate.
The
overall expenditure in
2005 reflects how important this region is
becoming as an advertising economy. The
region is expected to continue its growth onwards, although
the rates will vary across media and countries. China will continue
to take lead, especially with better trade relations with the US
and the expected boom from the 2008 Olympics.
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