Local

Moove media introduces a groundbreaking medium "Moove-i". This new technology tool projects dynamic visual content virtually onto floor or wall space at NEL Dhoby Gaut MRT Station. It allows interaction with the visual. Clients who had employed it overseas include Virgin Records, Toys R Us and Coca Cola. Costs: $5,000 per month per 15 secs; with added costs of uploading and special effects – $2,500 per screening.

Over the last few years, Outdoor advertising has been one of the greatest growth areas (9.6% increase from 04 to 05). This is attributed to increasing relaxation of regulations & a greater variety of options. This new interactive medium promises to lead outdoor media further on the growth track.

SPH is launching a new free Chinese tabloid "My Paper" this coming May. The intended target audience is aged 20-39, PMEs, bilingual adults. The writing of the paper will be in “fusion mandarin” where English words will be interspersed in the articles. It will be made to sound very colloquial. Distribution: 100,000 to homes, MRT and varsities. Days of publication: Tues – Sat.

SPH has been looking at the Chinese audience as a source of growth as the English papers have peaked in readership and advertising. Only in 2004, they had a 'Zaobao' graphics revamp.This move to contemporize Chinese papers is an attempt to attract more of the younger readers in the long run.Currently only 19% of the intended target audience read Zaobao.This target audience is chased hotly by advertisers too.

MediaCorp will now allow companies to buy live reporting vignettes (1 minute per showing) on Ch 5, 8 and U. They welcome newsworthy events like product launches, corporate events, trade shows, seminars, exhibitions, grand openings etc

MediaCorp continues to look for new ways to increase their revenue. They are specially targeting areas which their competition had been stronger at.

In the run up to GSS, even the outdoor vendors are making an effort to ride the wave. Straits Media is offering a one-for-one video wall at Orchard Emerald and bonus throw-ins with the purchase of Keppel Distripark.

Traditionally a stronghold of newspapers, GSS has now become a battleground for different media with TV & Outdoor media throwing in packages. This offers better value proposition to advertisers as there are more opportunities to break out of clutter by running integrated campaigns.

The stalemate between 4As members & Mediacorp continues into the 2nd month, with both sides standing firm on their positions. 4As members have displayed strong solidarity as none of the members have so far individually signed any contracts with TNS.

ZenithOptimedia continues to support the stand of the 4As.

Photos credited to media owners