AC Nielsen reports a revival in the Singapore advertising industry.
Adspend in 04 was a whopping S$2 billion. Up 15% from 03.

The pharmaceutical industry was the fastest growing category with adspend up 71%. The major contributors were firms like Extrim and Xando.

Outdoor posters registered highest growth of 26% with huge spenders such as HSBC and Starhub.

April 1st.

The new Channel U promises a line up that is
Bold. Vibrant. Cutting edge. Trendy.

It targets the post-independence generation : 15-45.
Bilingual. Bicultural.

Look out for a brand new array of local reality shows that promises to sizzle. Fiona Xie crosses over to add spice.

The revamp goes across the board - even jazzing up news.

April 1st again.

TNP goes for a makeover.

Less clutter. More PMEB appealing content.

Golf. Gadgets. Luxury goods.Interviews with Business people.

While still keeping the 'good stuff' - soccer, human interest, visuals, story.

" Bigger size, Better value"

Pantene offers a bigger bottle of conditioner at the same price.

To shout it out loud, Pantene opts for a 3D bottle 'breaking out' of the poster frame.

Watch out for G-Fox : 300m flying fox across the Singapore River. A special treat for adrenaline junkies.

Sponsorship opportunities:
> Signages: Tower, ground & G-Max capsule
> Parties